Category: Digital Marketing

Sydney, Australia – Technology Hub

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Sydney is the place to watch for new Technology. As the home of upcoming Technology hub Silicon dock and the birthplace of many famous and soon-to-be-famous giants of software development, it is certainly earned its place on the tech radar.

Whether you are a developer looking for work, an investor looking for the best centers of innovation or a Sydneysider interested in what is going on in your city and what useful apps are out there for you, there is a lot happening in the Sydney technology front.

Sydney, Australia is a unique, iconic city situated in an idyllic location surrounded by sandy beaches on one side and the crisp, clear blue mountains on the other. But the climate and outstanding natural beauty is not the only thing which draws people to this place.

Sydney has a vibrant, expanding technology community and it is the birth place of many exciting new technology startups, many of these Australian businesses are developing innovative software.

Sydney is also going to be home to one of the worlds most prominent new tech hubs – Silicon Harbor. Backed by a solid group of Australian Businesses and started by PureProfile CEO Paul Chan, Silicon Harbor, is quickly drawing traction among small and large technology companies alike. It is currently in the development phase.

There are several famous Business applications which have been created by Sydney-based companies. Atlassian is probably the most famous Sydney tech company. Their software development applications include project management tool Jira and code management tool BitBucket, both used on a worldwide scale.

But it is not just established businesses which thrive in Sydney. The city is also home to some very innovate and clever start up companies. There are a few interesting new Business applications and ventures coming from Sydney.

On of the most successful of these is Coinjar, a company for trading bitcoins. Coinjar has now over 700,000 customers.

Another success story is Persolla, a software development company which has taken the world by storm and changed the face of e commerce. Persolla provides an easy way for small businesses and individuals to sell their work online without requiring any software development at all. A customer simply adds an image and description of their product and gets a link which can be used to carry out the checkout and sale.

Sydney is also a fast growing hive of apps created specifically for people living in Sydney or traveling around Australia. App development in Sydney has increased dramatically in the last few years with many useful apps being released which make life easier. One popular app in Sydney is tripView, an app which shows real time information for buses and trains. Very handy for anyone living in Sydney.

Doing a bit of traveling? A very practical app to have is wikicamps, which provides an active database of all the campsites in Australia.

Another handy app, an absolute necessity for a night out, is Clipp. This easy to use app allows you to leave your cards at home (or keep them safely in your wallet) as the app can be used to start a bar tab and pay for the drinks at the end of the night.

If you are a parent with a child in creche, Kinderloop is a must. This app allows you to communicate with the carers about your child, whether it be issues at creche, development notes or anything you need to know.

All in all, there is a lot going on in Sydney, both from a global tech perspective and also as a consumer, looking for practical, every day solutions to make life easier.

The Latest SEO Trends for 2017

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seostrategies2017 is bound to be an interesting year for SEO experts. However, SEO remains a game that requires a business to always stay ahead of competitors. A great way of accomplishing this dominance and competitiveness is being aware of the latest trends in the industry and adjusting your strategies before your competitors.

Here are some of the latest trends that every digital marketer or SEO specialist should know:

Dense content is on the rise

Internet users are no longer interested in reading fluff content repeatedly. Over the recent past, readers have preferred “epic” content. This includes long blog posts that cover topics comprehensively. However, since the market is being flooded with such content, the newest trend is ignoring length and focusing on more informative content that occupies small space. Thus, dense content is now appealing to more readers.

Accelerated Mobile Pages are on the rise

Accelerated Mobile Pages or AMPs refer to an open-source protocol where webmasters create pages that load on mobile devices almost instantly. Ideally, some structural changes may seem simple but they can make a website load faster and use less data. Currently, Google favours AMPs websites. This means that more Australian businesses will most likely take advantage of AMPs in 2017.

Optimizing user experience

It’s no secret that when it comes to impressing visitors, speed matters. That’s why Google favours websites that load quickly with proper optimization for mobile devices. This is because these websites provide an enjoyable experience to the users. However, in 2017 user experience may be emphasized more. That’s because it is related to mobile devices. AMPs may be the first indicator of this. Nevertheless, there may be other ways via which Google will show favouritism for websites that provide ultimate user experience.

Social media

Social media has taken the centre and front part when it comes to SEO and digital marketing. Currently, search engines are giving social media pages top ranking preferences. That means if a business lacks social media presence, its SEO strategy will definitely suffer.

Digital marketing specialist will become more sophisticated

Almost every business needs a digital marketer or an SEO specialist. However, 2017 requires more sophisticated specialists. These are professionals with experience and knowledge of how search engines work and how target prospects perform online searches. Knowledge in the use of personal tools like Cortana and Siri, which make lives simpler, will also be important for SEO specialists since these might mark opportunities for new rankings.

Apps favouritism

Over the last years, SEO options for mobile apps have increased significantly. From deep linking and basic indexing for apps to content in the apps, app streaming has developed immensely. This enables users to stream the content of the apps without downloading and installing apps in their devices. Currently, Google caters for the users of these apps without alienating their core functions in the search engine. However, Google might show further favouritism for apps in 2017. Although it might be early for apps to replace websites altogether, this might be a step towards this path.

It’s not easy to determine what exactly the search engines plan for us this year. However, these are the latest SEO trends to watch out for as the year unfolds.

Google Analytics 360 Brings Major Turning Point in the World of Online Marketing

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Google Analytics is a free Web analytics tool that gives measurements related to your website activity and basic analyses that help with Search Engine Optimization (SEO). Google Analytics is accessible to anybody with a Google account. The recent release of Google Analytics 360, appears to offer new strategic benefits and tools that will help your business get noticed online.

Millions of companies are out there on the internet, and each strives to have a strong online presence. The majority of website owners rely on digital agencies to help them in achieving this goal. Digital agencies offer services that focus on enhancing the online presence of the companies they work with by implementing several tools, but the most useful of these is Google Analytics. The recent launch of the new Google Analytics suite seems to be a game-changer in online marketing.

What is Google Analytics 360?

To offer enterprises assistance in achieving a more customized, ‘client driven’ approach for promoting their websites, Google Analytics has launched the 360 Suite, “an array of synchronized information and advertising investigation items.” It aims to help you develop a presence that will really be valuable to potential clients. Setting aside any skepticism, anything that offers organizations some assistance in promoting client engagement and conversion, and that gives valuable data in targeting advertising effectively, is to be praised.

Features of the New Google Analytics

The newly launched tool has 6 fantastic features that are completely unique and very helpful, particularly for digital marketing companies and those implementing SEO strategies.

Google Analytics 360

The new form of GA Premium consists of the full set of tools discussed in this article and was developed in order to help professionals to get an extra competitive edge in their online marketing. Together, the tools in the new Google analytics 360 suite will help marketers to tailor their sites and their advertising based on customer behavior.

Google Audience Center 360

This is an information administration stage Data Management Platform (DMP) that offers advertisers assistance in understanding their potential clients. It also helps them discover more potential clients over channels, gadgets, and campaigns. It offers local coordination with Google and DoubleClick. In addition, it provides data from outside information suppliers, and that’s just the beginning. This is Google’s first ever DMP.

Google Optimize 360

A site testing and personalization item, where advertisers can direct potential clients to numerous variants of their site, allowing them to choose the format that works best for the majority of site visitors. So essentially, Google Optimize 360 is a presentation page A/B testing apparatus.

Google Data Studio 360

An information investigation and representation item that coordinates information over all suite items and other information sources. Use it to develop your own intuitive reports and dashboards that integrate data from a variety of sources.

Google Tag Manager 360

An improvement on Google’s previous tag administration tool, it offers a better way to accumulate site data, gather information and streamline work processes. It helps you to adapt your tags easily, checks if they are working, and helps you to integrate third party provider tags as well as your own, customized tags.

Google Attribution 360

 The new form of Adometry will offer promoters valuable assistance in evaluating their online marketing and advertising ventures and will help them to target their spending where it will be most effective.

This new tool will benefit digital agencies or companies striving to create a better online experience for their clients by bringing together data into a clearly actionable format that will guide enterprises in reaching their target audiences directly. It features bid management integration, Double click Campaign Management integration, and an offline conversion connector that will help to determine the offline (in-store) sales volume generated through a digital campaign.

Overall Benefits

Most important and useful of all, this new suite offers a less demanding, more productive approach to utilize information to succeed. It all stacks up to lower set-up costs, less time authenticating information from a variety of different reports and sources, and a significantly less demanding approach to producing and profiting from information.